Wireless Business Solutions (WBS) will roll out its new high-speed LTE-A national network later this year, with an expected launch of “innovative products and simplified pricing plans” in 2017.
WBS chairman Paul Harris expects the company, which will operate under a new brand, to face strong competition from Vodacom and MTN.
Speaking to Business Day TV, Harris said: “It is a competitive market. Of course they [Vodacom, MTN, Cell C, and Telkom] will try to squeeze us out.”
Harris said they will do their best to be competitive, adding that WBS is not big enough for Vodacom and MTN to be too concerned.
“There is a huge market, and the demand for data is absolutely exploding,” said Harris.
“They are all strong and efficient companies. It is a competitive market, and we think we will be able to get into a few niches where we will be successful.”
Harris said their biggest challenge will be to convince consumers to give the new company a chance.
“When we are up and running, give us a chance. The performance of our LTE-Advanced network will be as good as fibre, and definitely good enough for any consumer,” said Harris.