Recent research from Nielsen shows that, on average, US pay-TV users only watch about 10% of the channels on the platform they pay for.
According to a report by USA Today, the research looked at cable, satellite, and telco-delivered TV services.
“With more than 200 channels available, viewers are actually watching, on average, only about 20 channels,” stated the report.
The number of channels watched in a home with multiple viewers was higher, as different viewers visit different channels.
Nielsen found the pattern of consumption has not changed much in recent years, despite changes in channel numbers.
- In 2014, viewers watched 10.6% of 197 channels.
- In 2015, viewers watched 9.6% of 208 channels.
- In 2016, viewers watched 9.6% of 206 channels.