How WBS plans to fight Vodacom and MTN in broadband market

WBS shareholder Michael Jordaan said they have a simple strategy to compete against the big telecoms players in South Africa: offer an affordable, simple, and fast broadband service.

Wireless Business Solutions (WBS) chairman Paul Harris recently announced a multi-billion-rand investment in a new high-speed LTE-A national data network for South Africa.

The network will use WBS’s existing spectrum in the 1,800MHz and 2,600MHz bands. The two bands will be aggregated, which will enhance the capacity and performance of the network.

Speaking to Bruce Whitfield on CNBC Africa, Jordaan said the demand for data is exploding – which means there is a market for affordable and fast data products.

“If we can make data much more affordable, and we think there is a lot of room to do that in South Africa, it will be attractive,” he said.

Jordaan said current broadband products from South African telecoms companies are complex, with too many packages.

WBS plans to launch its new broadband products in 2017, which will be done under a new brand that will address the shortcomings of current broadband services.

“By embracing the new technology, going where the puck is going as apposed to where it has been, we think we are in with a fighting chance,” said Jordaan.

Now read: Great broadband news for South Africans

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How WBS plans to fight Vodacom and MTN in broadband market