South Africa’s Internet penetration at 65% – Google
Google has announced the results of its Connected Consumer Study.
It found that 65% of South Africans over the age of 16 are now online.
The study defines Internet penetration as the local population over 16 who use the Internet at home for private purposes.
South Africa’s Internet penetration is higher than Kenya (53%) and Nigeria (63%).
The demographic of people aged 25–34 makes up 33% of South Africa’s online population.
People between the ages of 16-34 make up 60% of connected South Africans, which is higher than the global average – 34%.
South Africa’s online population is split 50/50 between men and women, which fits in with global trends.
Around 65% of South Africans access the Internet on a daily basis, while globally the statistic is 87%.
“Even the 55+ use the Internet frequently, with 85% reporting that they access the Internet daily,” said Google.
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