Telkom is making it affordable for subscribers to stream music and videos, and this drive is set to continue in 2018.
Streaming services emerged as a major development in the South African broadband space in 2017, and Telkom expects this to gain more momentum.
“It’s no longer about downloading content onto your personal device. Rather, consumers now expect increased access to the content they want, when they want it,” said Telkom.
Telkom said it has seen demand for data increase substantially in South Africa, with mobile data volumes increasing by 72% over the past year.
Telkom’s mobile network carried 21,700TB of data in the 2015 financial year, which increased to 37,307TB in the latest financial year.
To satisfy the demand for more data and affordable streaming, Telkom is focused on making it easy for customers to stream large amounts of high-quality content.
Telkom is leading the way in supporting more bandwidth-intensive applications, with the launch of its Unlimited Home and Telkom LIT products a prime example.
Telkom’s Unlimited Home products launched in July, and give subscribers uncapped data and unlimited anytime Telkom voice calls.
The company then launched LIT in August, allowing customers to stream movies, series, and music without consuming data.
For its LIT service, Telkom partnered with Showmax, YouTube, Google Play, Simfy Africa, Apple Music, Google Play Music, and DStv.
The service is available on select mobile and fixed broadband products.
Broadband trends in 2018
Looking to the year ahead, Telkom expects the deployment of LTE services to continue in South Africa.
As wireless access technology and coverage improves, LTE services will expand in 2018.
“In 2018, we anticipate that customers will continue migrating traditional circuit switched voice to VoIP and VoIP VAS services. This trend would provide mobility to the fixed-line voice service,” said Telkom.
It also predicts an increase in demand for high-quality home Wi-Fi solutions as more household devices become connected.
“This will require additional high-speed access points and Wi-Fi mesh technologies.”
Telkom further anticipates that higher broadband speeds and more attractive data propositions will facilitate the increasing demand for content streaming.