DStv Internet a hit

MultiChoice has reported that its DStv Internet product offering has seen an 85% year-on-year (YoY) revenue growth, the highest of all the media giant’s new business operations.

This was announced in the group’s interim results for the first half of the financial year ending 30 September 2024.

The service offers LTE Internet packages for DStv and non-DStv customers on 24-month contracts.

These include 25GB, 55GB, and 110GB bundles that include nighttime data and can be bundled with a DStv subscription.

DStv Internet first rolled out in September 2021, offering several fixed-LTE plans with large amounts of data that could be bundled with streaming-only DStv bouquets.

The company said the move was to diversify its offering as part of MultiChoice’s ongoing evolution from a traditional video entertainment business.

MultiChoice reported that its DStv Internet subscriber base had doubled year over year and that its revenues had increased 71%.

This adds to the continued growth of the offering.

The service’s active subscriber base grew by more than 400% in its first six months. However, this type of jump should be expected in a product’s early launch period, where its increases are coming off a low base.

By March 2023, active users had increased by another 447%.

A year later, the number of DStv Internet customers grew by a more modest but substantial 90%. MultiChoice reported the service’s revenue had increased by 160% over the same period.

MultiChoice South Africa CEO Marc Jury previously explained that the appeal of the DStv Internet product was its simplicity and association with the trusted DStv brand.

“South Africans are looking for flexible, no-fuss internet options, and our fixed-LTE product hits the sweet spot,” he said.

“It’s proving to be a great fit for those wanting reliable Internet and to keep up with their favourite DStv shows.”