Mobile broadband pricing comparison

Neotel launched its NeoGo data card nomadic broadband service yesterday.  The service offers a peak downlink speed of 3.1 Mbps and peak uplink speeds of up to 1.8 Mbps.

The service compares favourably with a typical HSDPA offering which promises download speeds of up to 3.6 / 7.2 Mbps and uplink speeds of up to 1.8 Mbps.  It is significantly faster than iBurst’s current downlink speed of 1 Mbps and uplink speed of 384 Kbps.

According to Neotel “the NeoGo data card offers customers up to 50% more data within bundle, plus an unbelievable out of bundle rate of 8 cents per MB, which is significantly lower than current offerings in the market.”  The service however does not offer bandwidth rollover, something which is now standard with Vodacom and MTN’s data offerings.

NeoGo has two purchase options, the first of which allows consumers to purchase the data card over a 24-month period with a monthly service fee of R299.00. The second option allows consumers to purchase the data card upfront for R1,499.00 (incl. VAT) with a monthly service fee of R239.00.  Both purchase options include 1.5GB of in-bundle data, a NeoMail Basic account, SMS capability and high-speed data.

The following table provides a basic pricing comparison between Neotel’s NeoGo service and some of the prominent mobile and semi-mobile broadband offerings in the market today.

Month-to-Month Mobile/Semi-Mobile Data Pricing
  Data Allowance Price Price per GB Out-of-bundle
Neotel NeoGo 1.5 GB 239.00 159.33 0.08
Telkom HSDPA 2 GB 349.00 174.50 0.30
Vodacom HSDPA 2 GB 389.00 194.50 1.20
MTN HSDPA 2 GB 389.00 194.50 1.20
iBurst Wireless 1 GB 199.00 199.00 0.95
Telkom HSDPA 1 GB 219.00 219.00 0.30
MTN HSDPA 1 GB 289.00 289.00 1.20
Vodacom HSDPA 1 GB 289.00 289.00 1.20
         
24 Month Contract Mobile/Semi-Mobile Data Pricing (includes data card)
Neotel NeoGo 1.5 GB 299.00 199.33 0.08
Telkom HSDPA 2 GB 413.54 206.77 0.30
iBurst Wireless 1 GB 219.00 219.00 0.95
Vodacom HSDPA 2 GB 449.00 224.50 1.20
MTN HSDPA 2 GB 449.00 224.50 1.20
Telkom HSDPA 1 GB 283.54 283.54 0.30
Vodacom HSDPA 1 GB 349.00 349.00 1.20
MTN HSDPA 1 GB 349.00 349.00 1.20

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Mobile broadband pricing comparison