DA advert a hit on YouTube

The Democratic Alliance’s “Ayisafani” [It’s not the same] election TV advert – originally pulled off the air by the SABC — had garnered nearly half a million views on Youtube by Saturday, 19 April 2014.

Over 491,000 people have viewed the advertisement on the social media site since it was posted on April 8, with the majority of  reviews positive.

The advert shows the DA’s Gauteng premier candidate and spokesman, Mmusi Maimane, standing in front of a mirror talking about the current state of the country.

On the YouTube posting, the DA has added a caption below calling for supporters to “Help the DA fight corruption, eTolls and Nkandla” – as well as providing a link for donations.

This week, it was announced that the television advertisement, as well as five radio ads, would be aired by the SABC after the national broadcaster originally pulled them from the air after being flighted for two days on April 8 and 9.

The party then laid a complaint with the Independent Communications Authority of SA (Icasa).

On Wednesday, a hearing by the Complaints and Compliance Committee at Icasa was postponed after the SABC hired a new legal team.

The DA accepted the postponement on condition that the party’s six adverts be aired with immediate effect.

Originally, the SABC said it could not broadcast the advertisements on grounds related to incitement of violence, publication of false information about election candidates and parties, the perceived personal nature of the attack on Zuma, and advertising standards that did not allow the discrediting of one product to promote another.

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DA advert a hit on YouTube