Gareth Cliff’s Gareth Cliff Show will be dropped from Comedy Central just a month and a half after it launched, TV journalist Thinus Ferreira reported on his blog on Wednesday, 25 June 2014.
This is because the simulcast of Cliff’s web radio show, CliffCentral, on Comedy Central (DStv channel 122) failed to attract enough viewers, Ferreira reported.
Comedy Central’s dumping of the Gareth Cliff Show comes shortly after it was moved to an earlier timeslot (from 07:35 to 06:00), which the channel said at the time was due to requests from viewers.
The move did not lift the show’s ratings enough, however, which Ferraira said led to Comedy Central dropping it.
According to the report, Comedy Central confirmed the cancellation of the Gareth Cliff Show and was quoted as saying it was a mutual decision, and that it would work with Cliff on future projects.
The last broadcast of Cliff’s show on Comedy Central is set for Monday, 30 June 2014.
MyBroadband previously asked CliffCentral for the listener figures for the show, but the company said that they don’t want to give figures out so early.
“There are several platforms including WeChat, cliffcentral.com, dstv.co.za and Comedy Central on TV and website. We’ll work towards looking at consolidated stats once we’re more established,” said Rina Broomberg, co-founder of CliffCentral.com.
Responding to our questions about the cancellation, Broomberg confirmed Comedy Central’s feedback that it was a mutual decision.
“CliffCentral.com and WeChat seem to be pulling bigger numbers than Comedy Central,” Broomberg said.
She said that it was an experiment to offer Comedy Central the opportunity to simulcast the radio show from 07:35 to 09:00 for the first month (May 2014), which was moved to 06.00-07.15 this month (June 2014). This did not really offer enough time to assess the impact on viewership, Broomberg said.
“The simulcast will end at the end of June but CliffCentral.com is now a 12 hour a day talk channel and the primary focus is building an online content hub,” Broomberg said, adding that there may well be other TV projects from CliffCentral in the future, including online TV.
“While we enjoyed the collaboration, it was also confusing the audience and detracting from the primary show which is 06:00 to 09:00,” Broomberg said.
Cliff, responding to MyBroadband and MyGaming journalist Kevin Lancaster on Twitter, had the following to say:
Nobody’s dumped anyone. It’s a radio show that we put on TV as a simulcast. Go to cliffcentral.com for the full 3hrs