To increase revenue from TV licence fees, the SABC will apply to the Minister of Communications for annual tariff increases. This is according to SABC Group CEO Tian Olivier.
Speaking to parliament, Olivier said that regular TV licence tariff increases are crucial if the SABC is not to fall behind – as happened in the past – in raising PBS funding to adequate levels.
He added that they are planning to increase commercial revenue through employing market penetration and market development tactics as well as product development tactics.
“Concentric diversification initiatives, pricing strategies, and inventory and yield management are also key activities,” he said.
A standard TV licence currently costs R265 per year. Opting for monthly payments rather than a once-off payment will total R336 per year.