Trade union Solidarity has said that DStv rejected an advertisement marketing Solidarity membership which was supposed to be aired on kykNET.
According to Johan Kruger, deputy general secretary of Solidarity, it is the second time DStv has refused to air a television advertisement promoting Solidarity. “We believe DStv’s decision amounts to unwarranted censorship,” he said.
The trade union is planning to counteract DStv’s decision by launching a social media campaign this week to promote the video.
“If DStv refuses to air our advertisement, we will find other ways to distribute it to the public,” explained Kruger.
“Members of the public will be able to form their own opinion when the censored advertisement is officially made public on our Facebook page on Thursday at 12:00.”
DStv Media Sales told MyBroadband that their decision definitely does not constitute censorship.
“DStv Media Sales has an absolute discretion to accept or reject any advert,” the company said.
DStv Media Sales said that Solidarity is well aware that this absolute discretion was confirmed by the High Court earlier this year.
“In March, the court ruled against Solidarity in a matter involving the placing of an advert on kykNET and ordered them to pay costs,” DStv Media Sales said.