Apple CEO Tim Cook has announced that the price tag on their television set-top box, Apple TV, has been reduced from $99 to $69.
Cook also announced that Apple will enter into a partnership with HBO, the maker of popular shows such as Game of Thrones and The Sopranos.
HBO CEO Richard Plepler went on to reveal they will launch a stand-alone streaming service called HBO Now which will be exclusive to Apple initially.
The service is set to start in April 2015, just before the beginning of the new season of Game of Thrones, and will cost $14.99 per month.
Those who subscribe in April will get the first month free.
“When you subscribe, you’ll have access to all past, present, and future shows, as well as movies,” Plepler said.