Local content providers lack support: Nyanda
The industry was also characterised by skills shortages relating to script development and packaging, and tended to focus on content development activities located in urban centres, Nyanda said in a speech prepared for delivery at the Local and Digital Content Summit in Johannesburg.
“Some provinces such as Limpopo and Mpumalanga, which we all know possess rich cultural content, do not feature significantly in our broadcasting industry,” he said.
“It is therefore, the aim of this summit to discuss matters of this nature and arrive at a productive way forward.”
Also to be discussed during the summit are issues relating to transformation and diversity in the industry, and empowerment.
Nyanda said these issues were critical in unlocking the potential of the local content industry in this country — both for economic and social reasons.
Building a competitive local content industry was not the sole responsibility of government and the regulator, but was collaborative and required active participation from society, he said.
“Our responsibility as government is to continue with the creation of an enabling environment to ensure market certainty by bringing about investment for the industry to thrive.”
He also spoke of the importance of partnering with SA Development Community neighbours to strengthen the country’s local content industry.
“This is critical for creating a borderless content market with multiple licensing opportunities for our local content creators. “
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