Live sports on Netflix in South Africa? Don’t hold your breath

Netflix is not coming to the rescue of South Africans who want an online alternative to DStv’s potent bouquet of SuperSport channels.

“There is no interest in live sports currently,” Netflix’s chief content officer Ted Sarandos said during a recent earnings call.

While a pay-TV linear broadcast service like DStv arguably has several faults, its live sports offering is unmatched in South Africa.

“Rather than invest in things like live sports, we’re investing in things like The Crown, which is just an epic production,” said Netflix CEO Reed Hastings.

Outside of sports, Netflix is not interested in live streaming.

The closest it will get is putting up episodes of Chelsea Handler “just a couple of hours” after they are recorded in front of a studio audience.

“There’s not a technological reason we wouldn’t want to go to live, but you should think about our brand proposition, [which] is very much about on-demand,” said Sarandos.

“To the extent that watching on-demand is better than watching live, we bring a tonne of value to it. And other people doing live… I think it’s great, it’s about a further expansion of Internet television to include live. We don’t have to do everything to be part of that expansion.”

Fallout from Netflix VPN blockade not hurting its bottom line

Think Netflix will kill DStv? Think again

Online comments and Netflix regulation in South Africa – have your say

We will block Netflix in South Africa if they don’t pay up: FPB

Best movies and series on Netflix South Africa

Latest news

Partner Content

Show comments

Recommended

Share this article
Live sports on Netflix in South Africa? Don’t hold your breath