SABC COO Hlaudi Motsoeneng has “vowed not to stop at 90% local content on SABC radio stations”, stating that he will bring “the winds of change” to public TV too.
According to a report by the City Press, Motsoeneng has headed a meeting to increase the amount of local content on the SABC’s TV channels.
“I am going to revamp SABC 3. It will be 80% local movies,” he said, as an example.
Motsoeneng said he wants more local movies, dramas, and soapies on local TV, with more than “just a cultural angle”.
“We want to be at a place where South Africans can produce their own movies in their own languages and English.”
He said people should not “worry about the risk” of his decision. “Risk is me, and I own up to it.”
The statement by Motsoeneng comes after he announced that the SABC’s radio stations would play 90% local music – which is reportedly part of a trial to test audiences’ reactions to increased local content.
When asked about a backlash from listeners after the decision to set a local music requirement on radio stations, Motsoeneng asked: “Who will be complaining?”
“I’m in charge. How will you complain to me when I’m in charge?”
Motsoeneng said the decision to force radio stations to play local content was his “innovation”, and that it was time for South African companies to invest in local artists and music.