90% South African music is here to stay: SABC COO

SABC COO Hlaudi Motsoeneng has stated that the requirement for SABC radio stations to play 90% local music is not a trial, and is here to stay.

According to a report by the City Press, Motsoeneng said “there is no three months”, referring to reports that the quota is part of a three-month trial to “assess the reception of the public” before the final percentage of local music which must be played is decided.

He said the policy will be reviewed and measures put in place where necessary, but it was not a pilot project.

“The SABC has taken a radical decision about its local content offering across all its radio, television, and digital platforms,” said Motsoeneng at the time.

Not just Afrikaans music on RSG

Motsoeneng said the local music requirement will not result in only Afrikaans music being played on RSG, or only Sotho music on Lesedi FM.

He said the 90% local music will be complemented by 10% international music, but that he needs “to check” the final ratio.

Motsoeneng stated that the move to play more local music will “create jobs, give exposure to local artists, and teach South Africans about themselves”.

“If I fall, good. At least I tried something special.”

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90% South African music is here to stay: SABC COO