Fewer DStv Premium subscribers signing up

Naspers recently released its annual results for the year ended 31 March 2016, with MultiChoice showing modest growth across Africa thanks to new subscribers taking up cheaper packages.

Across the continent, its DStv and GOtv subscriber base increased by 2%.

Although DStv in South Africa and GOtv elsewhere on the continent saw around 6% subscriber growth, DStv numbers in the rest of Africa decreased by 11%.

Subscriber mix

Premium subscribers now account for 20% of the subscriber base, down from 23%. Note that this does not necessarily mean MultiChoice has lost DStv Premium subscribers.

Compact subscribers make up 30% of the subscriber base, up from 27%. Lower-end subscribers remained at 50%.

MultiChoice March 2016 figures

PVR subscribers

The number of subscribers paying for a PVR service in South Africa has increased by 11% since March 2015.

Nasper said in its interim results last year that one of MultiChoice’s aims was to increase its PVR client base, as they tend to cancel less.

It is for this reason that MultiChoice opened Catch Up to Compact and Extra subscribers.

“As churn is more than 50% lower for PVR customers, growth of this base will have a positive financial impact,” said Naspers.

“The focus remains on providing the best-quality entertainment while managing costs, improving customer service, driving retention, and growing average revenues per user through value-added services such as BoxOffice.”

DStv South Africa - March 2016 numbers

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Fewer DStv Premium subscribers signing up