ShowMax has reached the 10 million views mark, less than a year after the streaming service launched.
ShowMax was launched in August 2015, and lays claim to having the largest subscription video catalogue in Africa.
“Earlier this month, the cumulative number of TV shows and movies watched by ShowMax customers exceeded 10 million,” it said.
“In total, more than five million hours of content have been viewed, the equivalent of more than 500 years if played back-to-back.”
The company attributed its success to features which cater to its market, such as the ability to download content to Android and Apple smartphones and tablets for viewing offline.
ShowMax is available in 37 countries in Africa, and supplies services to 28 countries outside the continent.