How people watch ShowMax in South Africa

Naspers launched ShowMax in South Africa one year ago today, at a subscription fee of R99 per month.

At launch, the service had over 1,150 titles (750+ series,  400+ movies), and was available on Mac and Windows PCs, Android and iOS smartphones, and certain Samsung and LG smart TVs.

Since then, it has made changes to its content library, added the ability to download videos for offline viewing and set usage caps, added the ability to subscribe with cash vouchers, and added multiple user profiles.

ShowMax has also added support for AirPlay, Apple TV, Chromecast, the DStv Explora decoder, and more smart TVs, and it changed its logo.

To commemorate the anniversary, ShowMax has detailed how and when its customers use the service.


Peak viewing time – 18:00 to 23:00, highest at 20:00

“The peak viewing time is between 6 and 11 in the evening, reaching an absolute peak at around 8pm,” said ShowMax chief product officer Barron Ernst.


Busiest day – Sundays

Ernst said they were surprised to discover that their busiest days aren’t Friday or Saturday.


Devices most people watch on – computers and tablets

The results of a survey of over 1,000 ShowMax subscribers showed that computers and tablets were the most popular viewing devices.

Subscribers could select more than one device in their response.

  • 68% computer
  • 63% tablet
  • 37% smartphone
  • 31% smart TV
  • 7% Apple TV
  • 6% other

How much people watch per week

A large portion of respondents said they watch between 5 and 10 hours of Internet TV per week.

  • Less than 5 hours – 26%
  • 5 to 10 hours – 44%
  • 10 to 15 hours – 17%
  • 15 or more hours – 11%
  • Don’t know – 2%

More on ShowMax

ShowMax expands international service

ShowMax launches multi-user profiles feature

ShowMax reaches 10 million views

How much DStv spent on ShowMax

How ShowMax decided on R99

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How people watch ShowMax in South Africa