Why Netflix won’t talk about how well it’s doing in South Africa

Netflix will not break down its markets and results per country for competitive reasons, CEO Reed Hastings said in a recent earnings call.

Hastings said they are having broad success around their international roll-out.

Chief financial officer David Wells added that Netflix’s strong results in the third quarter were due to several international regions performing well.

Netflix said in its Q3 2016 letter to shareholders that it faces stiff competition for consumer screen time, though.

“Despite video gaming getting better, video messaging and sharing improving, MVPD UI enhancements, YouTube growth, more SVOD services, and other screen time competitors, Netflix continues to win both time and affection.”

One company Netflix highlighted as an upcoming global competitor was Amazon.

“We presume that Amazon Prime Video will become as global as YouTube and Netflix this fall with the launch of the Jeremy Clarkson show,”said Netflix.

This is in line with information that MyBroadband received from an industry source that the global expansion of Amazon Prime Video will include South Africa.

Now read: Netflix subscriber numbers and revenue skyrocket

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Why Netflix won’t talk about how well it’s doing in South Africa