Why e.tv launched four channels on DStv that were exclusive to OpenView HD

e.tv launched four new channels on DStv today.

The channels include two movie channels, a series channels, and a channel dedicated to programming for children.

Previously, the channels were exclusive to e.tv’s free-to-view satellite TV platform OpenView HD.

This raises the question: Why has e.tv decided to break this exclusivity, and what are its plans for OpenView HD?

OpenView HD coming to DStv

“OpenView is one route to market, but as a content business, we always look at whether there are other opportunities to extend our reach,” said e.tv.

“DStv provides such an opportunity.”

It assured viewers that the decision has no impact on OpenView HD and that it has no plans to shut down the service.

“The viewers who watch the e.tv channels on the DStv platform will be different to those watching on OpenView HD.”

“It has always been eMedia Investments’ plan to make the e.tv channels available on as many platforms as possible to ensure as wide an audience as possible.”

Channel details

OpenView HD launched in October 2013, offering viewers a 720p-capable satellite TV service for a once-off purchase price.

Along with the launch of OpenView, e.tv introduced several entertainment channels, including eMovies+ and eToonz+.

The channel line-up has changed over the years, but until now, OpenView HD was the only platform through which you could get e.tv’s extra channels.

From today, the following “OpenView HD e.tv channels” are available on DStv:

  • eMovies+ – DStv 138
  • eMovies Extra – DStv 140
  • eToonz+ – DStv 311
  • eExtra – DStv 195

eMovies+ and eMovies Extra will be available to DStv Premium, Extra, Compact, Family, and Access subscribers.

eExtra and eToonz+ will be available to DStv Premium, Extra, Compact, Family, Access, and EasyView subscribers.

Now read: DStv must collect TV Licence fees for us – SABC

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Why e.tv launched four channels on DStv that were exclusive to OpenView HD