iflix has launched iflix Africa, which will be headquartered in Cape Town and trade as “iflix” (as opposed to iFlix).
The Malaysian streaming video company plans to launch its service in South Africa in Q3 2017.
iflix is focused on the lower end of the streaming market, and aims to partner with mobile network operators.
It also plans to launch in Nigeria, Ghana, Kenya, Tanzania, and Zimbabwe, with iflix Africa increasing the company’s global footprint to 23 territories.
“The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. There is a unique, once-in-a-generation opportunity to shift the way a billion people consume and enjoy content,” said Mark Britt, iflix CEO.
In March 2017, iflix announced the completion of a funding round worth over $90 million to support its international expansion.