SuperSport recently announced it had secured the rights to broadcast the Floyd Mayweather Jr vs Conor McGregor fight.
The fight is expected to pull in huge viewership numbers from around the world, including South Africa.
“We are expecting a very good audience, despite the time of the fight,” said SuperSport.
The event – taking place in Las Vegas – is set to start in SA at 03:00 on 27 August, with the main bout expected to start after 5:00.
“As experienced with MayPac in 2015, these mega-fights do command a large viewing audience.”
While many South African SuperSport viewers expressed their excitement for the fight, pay-TV subscribers in the US may be less enthusiastic.
In the US, viewers who have existing pay-TV packages with access to sports don’t automatically get to watch the fight if their broadcaster secures the rights.
For the Mayweather vs McGregor fight, US viewers will have to pay $99.95 to watch it in HD, as it is a pay-per-view event.
No plans for pay-per-view
SuperSport said it prides itself on making all rights acquired available to its Premium subscribers without asking for additional fees, including big boxing matches.
“We have no pay-per-view strategy at DStv, so this is taken into account when negotiating. The rights fees are structured accordingly,” said SuperSport.
The company declined to disclose how much it paid for the rights to the Mayweather fight, which it negotiated through IMG.
“We acquired the rights through IMG, which was appointed by the respective promoters – Mayweather Promotions and UFC – to package and sell the international media rights to the fight,” said SuperSport.
“IMG canvases the market and negotiates directly with multiple broadcasters in each territory. The process is generally very efficient and decisions are made swiftly.”
SuperSport also recently announced it had secured the rights to the “best boxing fight of 2017” – Gennady “GGG” Golovkin vs Canelo Alvarez.
The fight will be shown in SA in the early hours of 17 September.