Roku has announced that its Roku Channel is now available for free.
The Roku Channel is available on all current-generation Roku streaming devices, including Roku players and Roku TVs.
Titles users can stream on the channel include Mission: Impossible 3, Beauty Shop, Philadelphia, and Zookeeper.
The content includes movies from Lionsgate, Metro-Goldwyn-Mayer, Sony Pictures Entertainment, and Warner Brothers.
The Roku Channel also features a selection of free entertainment from existing Roku publishers, such as American Classics, FilmRise, and Popcornflix.
The service requires no fees and is supported by in-content advertising – similar to traditional TV.
“We focused on delivering a great advertising experience with, on average, approximately half the advertising per programming hour as compared to traditional ad-supported linear TV,” said Roku.