VICE Media and Econet Media will launch VICE in sub-Saharan Africa.
Called Kwesé VICE, the partnership will see VICE and Econet open a new bureau and production studio in Johannesburg.
It will focus on local editorial content and original video programming for Kwesé VICE’s channels and third-party platforms. The venture will launch in 2018.
The partnership will extend VICE’s content agreement with Kwesé TV, set to distribute VICELAND in South Africa.
Kwesé VICE will also house Virtue Worldwide, the creative agency from VICE, which will develop branded content for Africa.
The deal follows the recent launch of Kwesé Play in South Africa.