Cell C CEO Jose Dos Santos said they will soon bid for the rights to stream the Rugby World Cup on Black, the company’s entertainment platform.
Dos Santos announced the plan during the launch event for Black, reiterating his call that sports rights in South Africa should be unbundled.
“Teams like the Springboks, Bafana Bafana, and the Proteas are national assets, but the rights to show their matches are all with one conglomerate,” he said, tacitly referring to MultiChoice’s DStv.
“Sometimes they don’t even use the streaming rights – that’s all we want,” said Dos Santos.
“There are over 30 million South Africans who can’t watch Bafana Bafana’s matches. We want to change that.”
Dos Santos said Cell C will be a new bidder for premium sports rights in South Africa, regardless of whether they receive regulatory support.
His statement follows previous criticisms of DStv and SuperSport, where Dos Santos called for the Competition Commission to investigate SuperSport holding all the broadcasting rights for popular sports in South Africa.
Black currently has a variety of sport packages available, allowing users to stream Manchester United, Chelsea, Liverpool, and Real Madrid football matches.
These include R5-a-day packages, R10 for a weekend, R15 for a week, and a R25-per-month option.