The Advertising Standards Authority of South Africa has dismissed a complaint from a DStv customer who wanted to access channels in Italy.
He lodged a complaint with the ASA against DStv’s advertisement which promoted DStv’s “Premium Subscription Streaming”.
The advertisement states you can “enjoy your favourite TV programs anytime, anywhere, stream live TV, and stay up to date with the biggest shows on Catch Up”.
When the customer discovered DStv streaming was not available in Italy, he felt deceived by the advert – arguing it was misleading.
DStv said the phrase “anytime, anywhere” refers to convenience rather than geographic location.
“In other words, subscribers who have access to DStv Now may access DStv anywhere outside their homes,” said DStv.
The ASA agreed with DStv, saying the claim is meant to emphasise that DStv can be accessed on portable devices – such as a smartphone or laptop.
This was not the case previously, where subscribers could only access DStv content through fixed decoders connected to TVs.
The ASA accepted that the word “anywhere” does not imply the service is available internationally.
The complaint was subsequently dismissed.