Netflix users prefer watching series and movies on their TVs, according to the company.
Netflix said its customers in Europe, the Middle East, and Africa use their TVs as their primary Netflix viewing device.
“Netflix users across EMEA are using between three and five different Internet-connected devices for their entertainment needs,” said Netflix.
“Streaming on TV devices is leading by far, with 55% of Netflix viewing hours in EMEA being through connected TVs.”
Set top boxes and media streaming devices – like the Apple TV and Roku players – are also popular.
Across Europe, Netflix said the majority of membership signups are through mobile devices and laptops, but consumers move on to TVs when viewing content.
“These members across the region are also spending three times as long watching on their connected TVs as they do on their mobile devices.”