CNNVR, a virtual reality experience from CNN, has launched on Oculus Rift headsets.
The app gives audiences the power to “go there” through an interactive experience comprised of CNN’s news video and original 360-degree stories.
“This is the first truly live VR news experience, as the app positions the user as the producer of their own show,” said CNN.
Following a user tutorial voiced by CNN anchor Wolf Blitzer, users can choose “News” for video from CNN or “360” for original 360 video from CNN.
The app launches with over 100 virtual reality stories from dozens of countries, all in 4K with encoding by Pixvana.
The CNNVR app also includes a CNN ticker scroll and social integration with CNN’s Twitter accounts.