Showmax is more popular than Netflix in South Africa – Survey

Showmax is more popular than Netflix in South Africa, according to a recent survey.

The finding was stated in the Broadcast Research Council of South Africa products and brands report for October 2018, looking at services in South Africa.

The survey was taken by 3,154 people between January and June 2018, with 70% of respondents in metros, 15% in urban areas, and 15% rural. The split was then re-weighted to the population of South Africa (41%, 28%, and 31%, respectively).

Socio-Economic Measure (SEM) groups were also differentiated in the report.


Showmax vs Netflix

According to the streaming section of the report, Showmax is more popular than Netflix in South Africa in the period measured.

Respondents were asked two questions on streaming:

  • Which video streaming services they had used in the past week.
  • Which video streaming services were used most often.

From the “past week” question, 24% of users stated that they had watched YouTube, 5% Showmax, and 4% Netflix.

From the “most often” question, 87% said YouTube, 6% Showmax, and 5% Netflix.

This is shown in the graphic below.

Streaming


SEM groups

The report further analysed the use of streaming services among the various Socio-Economic Measure groups.

Respondents were grouped into “supergroups”, ranking from 1 – the lowest – to 5 – the highest.

According to the results, Showmax is more popular than Netflix in groups 1 and 2, while Netflix was more popular in groups 3, 4, and 5.

This is shown in the graphic below.

Profile


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Showmax is more popular than Netflix in South Africa – Survey