Massive growth in people ditching satellite TV for Netflix

The number of cord-cutters in the United States has grown by 48% over the past eight years, according to a report by Nielsen.

The data showed that 16 million homes no longer have traditional satellite TV subscriptions, with 14% of all US households watching over-the-air TV.

Nielsen found that cord-cutters are generally divided into two categories – those who exclusively watch TV via their antenna and those who also subscribe to streaming services.

The former camp comprises mostly older viewers with a median age of 55, while the second group has at least one subscription to a streaming platform such as Netflix.

This group totals 9.4 million homes with a median age of 36, with these users being more active on social media.

According to the study, cord-cutters still watch the majority of content on their TV, showing that while smartphones are being used increasingly frequently, big screens are still preferred for watching content at home.

Now read: Making Kodi add-ons – Watch out for the Netflix and MultiChoices of the world

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Massive growth in people ditching satellite TV for Netflix