SABC appoints former DStv and MTN executive as new CEO

The South African Broadcasting Corporation (SABC) has appointed Nomsa Chabeli as its new group chief executive officer (GCEO).

Chabeli’s career path has spanned over two decades, during which time she has occupied various roles in several organisations, including MTN and MultiChoice.

At the latter, she served as marketing director of SuperSport and later for DStv. In addition, she has worked at SAB, Brand South Africa, GCIS and Edcon.

“Some of her career highlights include leading the marketing and communications for the successful 2010 World Cup Bid that resulted in South Africa’s confirmation as the host country, marketing director of the ICC Cricket World Cup 2003 and the development and execution of South Africa’s communications and marketing strategy for various Davos World Economic Forums,” the SABC said.

“She also has a credible history of developing persuasive and highly influential brand messaging that attracts a diverse customer population while also being adept at overseeing market intelligence activities to identify market trends, customer behaviours and emerging technologies.”

In her most recent role as general manager for brand and marketing at MTN South Africa, Chabeli was instrumental in the company winning most valuable brand in South Africa in 2022 and being named the 2022 Brand of the Year in the Brand Finance South Africa 100 report.

Chabeli holds a Master of Business Administration (MBA) from Henley Business School and is currently completing a Masters in Digital Business at Wits Business School.

Chabeli said she was truly honoured and excited to join the SABC as its new GCEO.

“This organisation holds a rich legacy of public service through broadcasting, and I am committed to advancing its mission and intensifying efforts to significantly improve revenue generation and lay the foundation for enduring success,” Chabeli said.

The SABC said it looked forward to achieving new milestones under Chabeli’s leadership.

“In this pivotal role, Ms Chabeli will spearhead the strategic vision and operational excellence across the entire SABC Group,” the broadcaster said.

“This appointment reflects SABC’s commitment to maintaining excellence in broadcasting and meeting the evolving needs of its diverse audience.”


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SABC appoints former DStv and MTN executive as new CEO