TopTV confirmed today (20 June 2012) that it has agreed to flight the Nando’s “Diversity” television advertisement. This announcement came after SABC, etv and DStv refused to screen the advertisement.
“The decision was taken following an approach to TopTV from Nando’s media agency, The MediaShop, to provide a broadcast platform for the advert,” TopTV said in a press statement.
“We are a young yet highly competitive player in the pay-TV space in South Africa. As such, we are prepared to ‘push the envelope’ and use our platform to promote freedom of expression and to encourage debate and conversation among our diverse subscriber base,” said Jean Meyer, vice president of airtime sales at TopTV.
“Broadcasting the topical and satirical first series of ‘ZA News’ on Top One last year is testimony to this standpoint and, as such, we applaud Nando’s for tackling often thorny, South African issues by giving them a satirical twist. The positive message contained in the advert, with the line, ‘… real South Africans love diversity…’, is a sentiment that all South Africans should embrace.”
The advert will play out across nine commercial channels on the TopTV bouquet, namely: Top One, Top Movies, Top Movies +2, Top Movies +24, Top History, Top Explore, Top Crime, Top Gospel and ASTV.
The advert will begin flighting across the channels on 21 June.