MultiChoice boosts streaming ad partnership
MultiChoice-owned Irdeto and South Korea-based Anypoint Media have strengthened their strategic partnership to empower over-the-top (OTT) and ad-supported TV (FAST) service providers globally.
The collaboration includes pre-integrating Anypoint Media’s advertising solution, Flower, with Irdeto Experience, a leading streaming aggregation platform.
Anypoint Media describes Flower as a one-stop, seamless ad insertion and precision targeting solution that empowers OTT and FAST providers to deliver targeted advertising experiences.
“With this integration, OTT and FAST providers using Irdeto Experience can swiftly enable robust monetisation across their services without the typical integration complexities and delays,” said Irdeto.
Service providers benefit from immediate access to Flower’s client-side playlist manipulation technology, which provides advanced monetisation opportunities, including:
- Shoppable ads
- Cross-screen/device interactive ads
- Skippable ads on linear ad insertions
- Pre/mid/post-roll video on-demand ads
- Support for banner advertising across all user touchpoints
Anypoint Media further enhances monetisation by providing a campaign manager to handle direct sales and direct insertion orders.
The campaign manager also provides comprehensive programmatic integration, directly connecting providers with global supply- and demand-side platforms.
“This ensures that service providers maximise ad revenue potential across diverse and dynamic global markets,” said Irdeto.
Anypoint Media CEO, Won Baek, says the partnership between his company and Irdeto reflects the firms’ commitment to simplifying and enhancing the deployment of OTT platforms.
Irdeto regional vice president for the Asia-Pacific, Dario Choi, says the fully integrated solution ensures seamless deployment, robust functionality, and superior advertising capabilities from day one.
“This strengthened partnership underscores the companies’ commitment to accelerating growth and profitability for content providers across multiple markets,” said Irdeto.
Anypoint Media has been working in the television advertising space since 2015 and pioneered targeted advertising on linear channels in South Korea.
The company has expanded its expertise to include OTT and FAST services, offering a comprehensive solution that includes ad management, analytics, and integration with digital ad platforms.
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