Netflix increases prices
Netflix increased the price of its standard streaming subscription with ads in the US by $1 to $8.99 (R153) per month, making good on its promise to increase revenue this year.
The company’s standard plan without ads rose by $2 to $19.99 (R341) per month, while the premium plan, which supports up to four devices at once, climbed $2 to $26.99 (R460).
“We continue offering a range of prices and plans to meet a variety of needs,” the company said in a statement.
The last time Netflix raised prices in the US was in January 2025. The changes are effective immediately for new customers. Existing customers will be notified by email a month before their new pricing starts.
The company cited its continued investment in programming, including a new season of the anime-inspired hit One Piece and the film drama Peaky Blinders: The Immortal Man.
Netflix has also been promoting more live events, including last week’s BTS comeback concert. Netflix gave a hint that new prices were coming when it reported earnings in January.
The company forecast sales for the year of as much as $51.7 billion driven by increases in membership and pricing as well as a doubling of advertising revenue.
Netflix said it had over 325 million paid members globally at the time.
The streaming TV industry leader dropped out of the running to purchase Warner Bros. Discovery’s studios and streaming business last month, clearing the way for a rival bid from Paramount Skydance.
After taking a beating from sceptical investors during the Warner Bros. fight, Netflix shares have risen since late February. They were up 1.4% on Thursday.
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