On Digital Media (ODM) announced on Thursday, 31 October 2013 that it was relaunching its satellite pay TV offering as “StarSat”.
In addition to a new name, ODM announced that its partnership with China-based StarTimes will let it offer a number of new channels.
“In addition to our already available premier content including NatGeo Gold, BBC, CCTV, Setanta Africa, Aljazeera English, and others, new channels will be systematically added during November 2013 and will be available in the new packages on 1 December 2013,” StarSat said in a statement.
According to interim CEO, Eddie Mbalo, this will bring the total available channels to 90.
Among the channels new channels that will be on offer include: StarSat Novella, StarSat Bollywood, StarSat Kung Fu, Fox FX, and a dedicated NBA channel. These will be brand new to the South African market as well, Mbalo said.
He added that they will also be launching Playboy TV, which will be available as a totally separate package. No further details about the cost of the package was revealed at the event.
StarSat has also whittled TopTV’s previous offering of 7 bouquets down to 4:
- Star Sat Special: R99/month
- Star Sat Sensation: R149/month
- Star Sat Superior: R199/month
- Star Sat Indian (add-on): R99/month
StarSat said that this new structure offers more channels per package at more competitive prices.
These new packages and channels will be available starting from 1 December 2013, StarSat said.