While E-tv currently has around 12,000 unique viewers using its “e On Demand” service, it aims to increase that viewership 40-fold.
That’s the word from Maxwell Nonge, formerly the group executive of new business and platforms at E-tv; currently the boss of Platco Digital, a sister company of E-tv which operates OpenView HD.
Speaking at AfricaCast on Monday, 11 November 2013 in Cape Town, Nonge explained that online video streaming, a so-called “over-the-top” (OTT) service, was one of the many options E-tv had considered as additional delivery paths for its content.
The direct-to-home subscription-free satellite TV service which recently launched as OpenView HD was another.
Launching freely available online video streaming services does come with challenges, Nonge said, which he listed as follows:
- Creating new business model to monetize content for free-to-air broadcasters;
- a large number of new devices, coupled with the complexities of displaying high quality video on multiple screens;
- complexities of content management for OTT srevices, particularly catch-up & video on-demand services, integrated with traditional TV content management;
- applications and security are critical to successful OTT deployment; and
- there are a number of players in the content delivery network environment, prices are opaque, and the quality of experience will vary from one area to another.
According to Nonge, E-tv has decided on a modular approach for its “over-the-top” play, with over-the-top video on-demand and OTT live TV.
The e On Demand service launched this year, Nonge said, adding that E-tv are considering various players and apps for their online content.
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Jan Vermeulen is a guest of Cisco at AfricaCom 2013