“In the article, DStv Premium – a legal service – was contrasted against that of illegal downloads using an uncapped broadband connection,” MultiChoice said.
“Whether consuming legal or illegal Internet sourced content, the size of the offering does not compare with the length and breadth of the DStv Premium offering, as is suggested,” MultiChoice added.
The resulting quality of Internet-sourced content also isn’t comparable today in the SA market, MultiChoice said, due to poor Internet speeds and congestion.
Using pirated media as an alternative to DStv also has the unhappy side-effect of discouraging investment in local content, and robs international content producers of revenue, MultiChoice said.
“Piracy promotes a culture of fraud and corruption and one should always look at the bigger picture, rather than focusing purely on our individual needs, as your article seems to do,” MultiChoice said.