MTN is rebranding — starting with the logo outside its Joburg offices

MTN is preparing to launch a major rebrand on 27 February, simplifying its logo and updating its brand colours.

The new logo is already visible outside MTN’s offices near the 14th Avenue offramp to the N1 freeway.

Doing away with the familiar white, yellow, and red text on a blue oval, MTN is opting for a simplified black on yellow logo.

“MTN” is written in simple block letters with an oval drawn in a blue outline around the characters, all on a yellow background.

“Y’ello” is written in stylised white text on the same yellow background.

While the rebranding has begun outside MTN’s Johannesburg headquarters, the change will be group-wide.

MTN chief sustainability and corporate affairs officer Nompilo Morafo said the new look aligns with their evolution from a telecommunications company to a technology company.

“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February,” said Morafo.

Old MTN logo (left), and the new MTN logo (right)

Now read: MTN on hiring spree in South Africa — 150 digital experts wanted

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MTN is rebranding — starting with the logo outside its Joburg offices