Raru – new online shopping site in SA

The people behind Take 2 – now known as Takealot – have launched a new online shopping website called Raru.

After Take 2 was sold to Tiger Global, the founding members agreed to a 3 year restraint of trade.

This period has now expired, and they entered the South African ecommerce market with a new online shopping portal called Raru.

Raru co-founder Neil Smith explained that their initial focus is on products which they know well – gaming, music, movies and electronic.

He said that they are looking to grow their product range, but it will be guided by what works for the site.

Smith said that there will be a strong focus on customer experience. He said that they will try to resolve any problems as quickly as possible, and keep customers informed throughout the process.

He added that their experience allows them to run a lean organisation, with the ability to implement changes quickly and contain costs.

In May 2014 Takealot announced that it has raised just over R1 billion ($100 million) from its major shareholder Tiger Global Management.

Takealot CEO Kim Reid said that the money will be used to capitalise the business, grow warehousing, tech, human capital and our logistics infrastructure to maintain and increase its momentum.

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Raru – new online shopping site in SA