Business7.10.2014

You are our number one priority: Takealot

Takealot Kalahari

Takealot and Kalahari announced plans to merge and operate under the Takealot.com brand earlier today, 7 October 2014.

Though the deal is subject to the approval of the Competition Commission, Takealot CEOs Kim Reid and Willem van Biljon reassured clients in a newsletter that the merger was a good thing for customers.

“We have built our business on the simple principle that the customer comes first and we intend to maintain this no matter what,” the Takealot CEOs wrote.

They went on to admit that they don’t always get service “completely right”, but said customers should rest assured that Takealot always strives to please them.

“Once we merge, we will strive to continue to improve on the experience you have become accustomed to under the Takealot.com brand.”

The full text of the e-mail is reproduced below:

As you would have seen in the press, we have announced our intention to merge with Kalahari, subject to the Competition Commission’s approval.

This is a necessary step in the evolution of takelalot, and exciting news.

As announced, once the deal is completed, the business will trade under the takealot.com brand with Willem and I remaining as Co-CEO’s.

We have built our business on the simple principle that the customer comes first and we intend to maintain this no matter what.

Although we don’t always get service completely right, you can rest assured we strive to always please you as the customer.

We will trade separately during the festive season so it’s business as usual for now. Once we merge, we will strive to continue to improve on the experience you have become accustomed to under the takealot.com brand.

Thanks for your continued support.

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