Best online shops in South Africa

MyBroadband recently published an article on the best and worst online shops in South Africa, based on the opinions of the journalist and some colleagues.

Some commentators asked for a more comprehensive survey, which included more online shops and a higher number of online shoppers.

MyBroadband obliged, and launched a survey which asked its community to share their views on South Africa’s prominent online shops.

The survey asked people which online shops they use regularly, and to rate the following aspects of each shop: website, ordering process and payment; products and pricing; customer service and support; and delivery.

The survey was completed by 1,198 people. While this is a significant sample, it should be noted that the respondents were mainly males working in the IT and business fields.

The most popular online shops

The most popular online shop among IT and business professionals was Takealot, followed by Kalahari, then Groupon.

The following table shows the most popular online shops based on the percentage of respondents who regularly use them.

Online shop Percentage of surveyed people who have used the shop
Takealot 72.9%
Kalahari 57.3%
Groupon 13.1%
Yuppiechef 12.5%
Loot 11.5%
Makro 9.8%
NetFlorist 9.4%
Woolworths 9.4%
Pick n Pay 8.9%
OneDayOnly 8.5%
Dion Wired 7.4%
Wootware 6.9%
BT Games 6.6%
Incredible Connection 6.3%
Mr Price 6.3%
Zando 6.2%
Orange 6.0%
Spree 5.4%
Superbalist 5.3%
Wantitall 4.4%
Raru 4.3%
CNA 3.3%
iStore SA 3.1%
Mr Price Home 3.0%
HiFi Corp 2.8%
Mantality 2.2%
Sportsmans Warehouse 2.1%
Boardmans 1.5%
Red Square 1.0%
Ruby Box 0.7%

The best and worst shops

The best online shop according to the survey is Yuppiechef, followed by Takealot, then Wootware.

The following table provides a summary of the results of the survey. All scores are out of 5, where 5 = Excellent and 1 = Pathetic.

Online shop Website, ordering process, and payment Products and pricing Customer service and support Delivery Average
Yuppiechef 4.70 4.01 4.66 4.65 4.51
Takealot 4.56 4.25 4.34 4.53 4.42
Wootware 4.33 4.28 4.62 4.24 4.37
Raru 4.39 4.08 4.38 4.35 4.30
Spree 4.44 4.13 4.18 4.30 4.26
Zando 4.39 3.75 4.01 4.37 4.13
Superbalist 4.41 3.81 4.02 4.23 4.12
Woolworths 4.21 3.92 4.12 4.09 4.09
Red Square 4.11 4.00 3.75 4.38 4.06
Loot 4.15 3.98 3.96 3.99 4.02
Kalahari 4.33 3.97 3.71 3.92 3.98
NetFlorist 4.23 3.39 3.92 4.08 3.91
Ruby Box 4.38 3.88 3.71 3.50 3.87
Mr Price 3.97 3.96 3.79 3.71 3.86
Mantality 4.08 3.46 3.91 3.88 3.83
iStore SA 4.14 3.44 3.70 4.03 3.83
Dion Wired 4.00 3.63 3.71 3.89 3.81
Pick n Pay 3.85 3.88 3.70 3.71 3.79
OneDayOnly 4.14 3.86 3.73 3.20 3.73
Mr Price Home 3.90 3.80 3.59 3.60 3.72
Groupon 4.05 3.72 3.39 3.68 3.71
Boardmans 4.14 3.40 3.47 3.77 3.70
Orange 4.01 4.17 3.25 3.14 3.64
HiFi Corp 3.56 3.68 3.62 3.59 3.61
BT Games 3.54 3.74 3.60 3.49 3.59
Makro 3.66 3.72 3.37 3.51 3.57
Sportsmans Warehouse 3.76 3.23 3.42 3.80 3.55
Wantitall 3.87 2.94 3.58 3.59 3.50
Incredible Connection 3.66 3.26 3.29 3.41 3.41
CNA 3.34 3.12 3.24 3.21 3.23

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Best online shops in South Africa