E-commerce start-up Parcelninja, which provides cloud-based warehousing and delivery solutions in South Africa, has attracted a R20 million investment from C5 Holdings.
C5 Holdings is the parent company of C5 Capital, the London-based specialist data and cyber security fund manager.
Parcelninja offers a full suite of services to South African online shops, and operates from its 4,500 square meter warehouse in Linbro Park near Sandton.
Started in 2013 by Justin Drennan, Ryan Drennan, and Terence Murphy, Parcelninja launched its first commercial services in October 2014.
The three founders are experienced entrepreneurs. They started WantItAll, helped to grow Superbalist – which was sold to Takealot – and help Makro with its online shopping services.
Through Parcelninja they shifted their focus to becoming an e-commerce enabler, making it possible for online shops to outsource most of their e-commerce needs.
The services offered by Parcelninja include integration into existing e-commerce engines, product warehousing, picking and packing, delivery, and reporting.
An online shop can outsource most of its e-commerce needs to Parcelninja, leaving the company free to focus on marketing, supporting its customers, and securing good wholesale deals.
“E-commerce is growing in South Africa, and Parcelninja is there to assist online shopping companies by removing the most expensive and time consuming parts of the business,” said Drennan.
“Parcelninja offers online shops the benefits of a large-scale e-commerce operation, which drives down costs and provides better service levels,” he said.
Parcelninja is already providing e-commerce services to many South African online shops, including, Superbalist, WantItAll, Grabit, DCStore, Juniva, Action Gear, Kids Emporium, and Flook.
With the latest cash injection the company is planning to grow its operations in South Africa, and significantly increase the number of companies it serves.