South African e-commerce revolution expected

Research shows that South Africans have a big appetite for e-commerce, with lower costs, fast and flexible delivery, and safer ways to pay big contributors to e-commerce growth.

A recent study conducted by Ipsos in South Africa shows a growing interest in online shopping.

Out of SA’s Internet users, 22% said they have made purchases online and 48% expect to do so in the future.

“E-commerce penetration in South Africa is still relatively low by global standards”, said PayPal’s Efi Dahan. “However, the number of online shoppers is expected to nearly triple in South Africa, making the country a significant e-commerce force in the region.”

The key drivers of online shopping are:

  • Lower product costs – 88% of online shoppers say this is important.
  • Faster delivery – 85% of online shoppers say this is important.
  • Flexible delivery options – 82% of online shoppers say this is important.
  • Safer ways to pay – 75% of online shoppers say this is important.

71% of online shoppers indicated that if they did not have to keep re-entering payment or delivery details, they would be more likely to shop online more often.

One out of two (51%) South African online shoppers indicated that not having to register to a website to make a purchase would make them shop online more often.

When asked about the barriers to online shopping, 67% of non-online shoppers said online security of payments is a reason for not shopping online.

58% of people who have not shopped online say that concerns about not receiving items they ordered is a reason they don’t shop online.

eCommerce in South Africa
E-commerce in South Africa

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South African e-commerce revolution expected