Cape Town tech company in multi-million rand WordPress deal

WooThemes, a Cape Town-based company which sells WordPress extensions, has been acquired by Automattic, the company behind the popular WordPress publishing platform.

No amount was disclosed, but Recode reported that anonymous sources said Automattic will spend more than $30-million in cash and stock to buy WooThemes.

In a statement about the acquisition, Automattic founder Matt Mullenweg focussed specifically on WooCommerce, the e-commerce plugin from WooThemes.

“In the past few years, WooCommerce really distinguished itself in its field,” Mullenweg wrote. “Just like WordPress as a whole, it developed a robust community around its software, and its products meet the needs of hundreds of thousands of people around the world.”

Like WordPress, the vast majority of WooCommerce’s work is also open source and licensed under the GNU General Public License.

E-commerce platform market share among top million sites, according to BuiltWith
E-commerce platform market share among top million sites, according to BuiltWith

Mullenweg went on to talk up WooCommerce’s stats, saying that the plugin has an impressive 7.5-million downloads and over a million active installs.

He cited BuiltWith’s survey of e-commerce platforms which shows WooCommerce passing another popular platform, Magento, when looking at the top million sites.

It is worth noting that Magento and Demandware are more popular than WooCommerce among the top 10,000 e-commerce sites in the world.

“Even a conservative estimate that WooCommerce powers 650,000 storefronts means they’re enabling a huge number of independent sellers,” Mullenweg said.

Alongside everyone else working in the WordPress ecosystem, Mullenweg said WooThemes and WooCommerce has added a tremendous amount.

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Cape Town tech company in multi-million rand WordPress deal