More than 200 of Gauteng’s richest and most prominent men and women will brave the winter chill and spend a night sleeping on nothing but cardboard along Gwen Lane in Sandton on Thursday night, all in the name of charity.
The likes of Absa CEO Maria Ramos, Joburg Mayor Parks Tau, Discovery founder Adrian Gore, Lonmin and Anglo American Platinum CEOs Ben Magara and Chris Griffith, Vodacom CEO Shameel Joosubs, the Golden Lions Rugby club’s Rudolf Straeuli and Vice Chancellor of Tshwane University Technology Lourens van Staaden will be supplied with little more than cardboard, a sleeping bag and a mug of soup for the night.
The CEO SleepOut is an international initiative which was launched in South Africa in April. Participants are tasked with raising R100 000 to take part in the event which is set to begin at 18:00 on Thursday and end the following morning at 06:00.
The beneficiary of the fundraiser is the Girls and Boys Town, a non-profit organisation with eight registered children’s homes which offer residential care to children whose own families cannot cope and those who don’t do well in foster care.
Its focus is on shelter, nutrition, education and healthcare.
Most of the children at the homes are either orphaned, abandoned or rejected by their families or caregivers.