Facebook is opening a sales office in Melrose Arch, Johannesburg, which will be headed by Nunu Ntshingila – chairman of the Ogilvy & Mather agency.
This is according to a Bloomberg report, which stated that Ntshingila will be responsible for Facebook’s business in Africa.
Bloomberg quoted Nicola Mendelsohn, Facebook’s VP for EMEA, as saying that Africa is one of the places where their next billion users will come from.
The sales team in Africa will focus initially on Sub-Saharan Africa: Kenya, Nigeria, and South Africa. Other supported territories include Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.
“Our teams will partner with governments, telecom operators, agencies, and other stakeholders to deliver localised solutions to advertisers and users continent-wide,” the company said.
This news follows an announcement by Cell C that it will offer promotional zero-rated access to Facebook.
From 1 July, Facebook usage will be free to all existing and new postpaid, top-up, and prepaid customers – which will continue until 31 August 2015.
Cell C and Facebook have also partnered to bring affordable Internet access to consumers through the launch of Internet.org.
Internet.org was developed by Facebook and its technology partners to create a way to bring affordable Internet access to under-served communities.