Research shows that South Africans purchase most of their international goods from North America, and are mainly concerned about safety of online payments and delivery of products.
A recent study conducted in by Ipsos, on behalf of PayPal and FNB, showed a growing interest in online shopping by local Internet users.
The study showed that 22% of South Africa’s Internet users have made purchases online, and 48% expect to do so in the future.
The online shopping trend is not limited only to local purchases – 46% of online shoppers have said they shop outside the country.
33% of online shoppers said they haven’t yet, but are looking to shop across international lines in the future.
This means that as many as 79% of online shoppers in South Africa could be cross-border shoppers in the coming years.
Where do South Africans buy from?
Europe and North America are the most popular regions for cross-border purchases, with the United States of America the most popular country from which to buy goods.
51% of South African cross-border shoppers have purchased goods from North America, followed by 39% having purchased goods from Europe (mainly the United Kingdom, Germany, Italy, and Austria) and 24% from Asia – 18% of which is from China.
The study shows that South Africa’s online cross-border spend in 2015 is set to increase.
22% of cross-border shoppers expect to spend more, 65% expect to spend the same, and 14% expect to spend less.