Jeffrey Hedberg as Telkom CEO ‘a good move’

Telkom today announced that that its Group CEO Reuben September has vacated his post and that former Cell C CEO Jeffrey Hedberg has been appointed as acting Group CEO until a successor is appointed.

“Having regard to the uncertainty which prevails during such transition periods, Reuben September has agreed with the Telkom Board to step down as GCEO and resign as a director from 7 July 2010. He will assume a consulting role until 1 November 2010,” Telkom said.

Frost & Sullivan ICT industry analyst Spiwe Chireka says that the appointment of Jeffery Hedberg is a good move for Telkom both in terms of timing and selection

“As we have always said, Telkom needs a turnaround strategy as a matter of extreme urgency, so to wait another 6 months before putting that plan into action would not have been beneficial to the company. There are several critical components of the business that need direction and Telkom cannot afford to break momentum,” says Chireka.

“Specifically Hedberg will need to drive the roll-out of Telkom Mobile, whose launch is imminent, make a decision on what to do with Multi-Links, which is in dire need of revival, and develop a sound international strategy for the group.  The appointment of someone now, is therefore in the best interests of the company.”

“Jeffery Hedberg has turnaround experience in the South African telecommunications market, which makes him a suitable candidate. It will be crucial that the Telkom board determines a suitable duration for the interim position, as turning the group around is not likely to be an overnight or one year job.”

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Jeffrey Hedberg as Telkom CEO ‘a good move’