MyBroadband recently ran an online shopping survey, asking South Africa’s IT community which online stores they frequently use.
The survey was completed by 1,583 IT professionals and tech-savvy consumers, with a strong knowledge of the local e-commerce market.
The results showed that Takealot was the most popular store, followed by Makro Online, and Loot.
An interesting find was that many tech-savvy consumers purchase food online from online shops like Pink n Pay and Woolworths.
The table below shows the percentage of IT professionals who use SA’s online retailers.
| Online shop | Percentage |
| Takealot | 78.46% |
| Makro | 18.36% |
| Loot | 13.06% |
| Pick n Pay | 12.79% |
| Groupon | 12.72% |
| Woolworths | 12.33% |
| Yuppiechef | 10.54% |
| Zando | 9.15% |
| Dion Wired | 9.08% |
| Incredible Connection | 9.08% |
| Mr Price | 9.08% |
| OneDayOnly | 8.75% |
| NetFlorist | 8.55% |
| Raru | 8.55% |
| Wootware | 8.28% |
| BT Games | 8.08% |
| Orange | 6.23% |
| Superbalist | 6.16% |
| Mr Price Home | 5.50% |
| HiFi Corp | 5.30% |
| CNA | 5.10% |
| Spree | 4.51% |
| iStore SA | 3.98% |
| Wantitall | 3.98% |
| Sportsmans Warehouse | 3.31% |
| Mantality | 1.99% |
More about online shopping
What South African online shoppers look like
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